{"id":5747,"date":"2021-08-02T18:50:00","date_gmt":"2021-08-02T18:50:00","guid":{"rendered":"https:\/\/mckenziedev.com.au\/traffk\/?p=5747"},"modified":"2021-11-08T04:52:09","modified_gmt":"2021-11-08T04:52:09","slug":"lockdown-marketing-strategies","status":"publish","type":"post","link":"https:\/\/mckenziedev.com.au\/traffk\/2021\/08\/02\/lockdown-marketing-strategies\/","title":{"rendered":"How McKenzie Partners is helping clients make the most of lockdown"},"content":{"rendered":"\n
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McKenzie Partners is supporting clients as they navigate lockdown. Michelle Rowling, Group Account Director, shares the latest insights.<\/strong><\/p>\n\n\n\n

After a rocky 2020, the latest lockdowns in Australia have dealt businesses yet another blow. We\u2019ve seen this impact first hand, with campaigns put on pause and clients experiencing hits to their revenue. That\u2019s why McKenzie Partners is working with\u202f all\u202f our clients to ensure that their needs are met and exploring opportunities to pivot wherever possible. Across a variety of industries, we are seeing shifts, redirections and new ways of thinking.<\/p>\n\n\n\n

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We\u2019ve seen one of our food delivery clients grow, reporting their second\u202fstraight week in record sales. They are\u202fusing the time to reach new customers, re-engage previous customers and acquire more sales than ever before.<\/h6><\/blockquote>\n\n\n\n
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Some businesses are thriving right now<\/strong><\/p>\n\n\n\n

We also have clients in industries that naturally thrive during lockdowns. For example,\u202f we\u2019ve seen one of our food delivery clients grow, reporting their second\u202f straight week in record sales. They are\u202f using the time to reach new customers, re-engage previous customers and acquire more sales than ever before. <\/p>\n\n\n\n

However, simply being in the right industry at the right time isn\u2019t enough. We\u2019ve supported this particular food delivery client with a carefully curated digital strategy, timely social media executions and an excessive level of detail and \u202fpersonalisation\u202f being integrated into direct customer communications. Leading their overall marketing strategy, McKenzie Partners\u202f are\u202f working with this client on a \u202fminute-by-minute\u202f basis to ensure they remain ahead of their competition and anticipate their\u202f consumers\u2019 next desire.<\/p>\n\n\n\n


Take the time to enhance your offering<\/strong><\/p>\n\n\n\n

Some of our clients are using this unique window of time to enhance their offerings. One client, a \u202fspecialist cruise company,\u202f is planning to renovate their boats\u202f when construction works are permitted again. That way, the team will ensure that they can safely support trades and \u202fhelp \u202fother industries survive. It\u2019s a rare opportunity as the works won\u2019t impact bookings and take away from their own potential earnings. Plus, McKenzie Partners are right there with them, documenting progress\u202fon on their social channels\u202f and ensuring we are across the details,\u202f so\u202f we\u2019ll be\u202f ready to broadcast the new and improved vessels when they are once again ready to cruise.\u202f\u202f <\/p>\n\n\n\n


Come out the other side, bigger and better!<\/strong><\/p>\n\n\n\n

We are also working with clients that are currently closed to plan for their future success. That could mean designing\u202f a new menu,\u202f finessing\u202f a show-stopping events\u202f brochure or even\u202f crafting\u202f their next big piece of content. From drafting scripts, editing footage and recording voiceovers \u2013 there\u2019s so much that can be done virtually.\u202f Our creative team can access all their resources\u202f with ease \u202f\u2013 \u202fMcKenzie\u202f Partners has \u202flong \u202fbeen \u202fa cloud-centric agency ready to pivot with the times.\u202f\u202f <\/p>\n\n\n\n

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We are here to communicate, collaborate and support<\/strong><\/p>\n\n\n\n

At McKenzie Partners, our teams in every state\u202f are meeting daily to talk through priorities, collaborate on ideas and, of course, support one another through \u202fshifting deadlines and the harsh realities of being an incredibly agile support service to our clients\u202f at\u202f this time.\u202f\u202f <\/p>\n\n\n\n

So, what has this latest lockdown taught McKenzie Partners? We truly are a versatile team who has one another\u2019s support. Our clients might have a dedicated Account Director, but those\u202f Account Directors \u202fof ours are backed by a unified and collaborative bunch that are ready and willing to jump in and assist any of our clients. At this time, we\u2019ve learned that small businesses across Australia, just like ours, \u202fneed to\u202f work together and work harder than ever to\u202f ensure that\u202f the loudest story that comes out of 2021 is not the latest COVID wave, but rather a story of\u202f business survival and success.\u202f\u202f <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

McKenzie Partners is supporting clients as they navigate lockdown. Michelle Rowling, Group Account Director, shares the latest insights.<\/p>\n","protected":false},"author":3,"featured_media":6763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[102,105,107],"tags":[],"class_list":["post-5747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-marketing","category-strategy"],"featured_image_src":"https:\/\/mckenziedev.com.au\/traffk\/wp-content\/uploads\/2021\/11\/lockdown2-909x650-1.jpg","author_info":{"display_name":"Michelle Rowling","author_link":"https:\/\/mckenziedev.com.au\/traffk\/author\/michellerowland\/"},"yoast_head":"\nLockdown Marketing Strategies For Businesses | McKenzie Partners<\/title>\n<meta name=\"description\" content=\"Group Account Director Michelle Rowling explains how McKenzie Partners is helping clients navigate lockdown with marketing support.\" \/>\n<meta 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